RESUME
My career...so far.
Below you will find various positions I have held both in a professional atmosphere and the classroom. These have taught me everything I know about my career path and the way the industry works.
PROFESSIONAL EXPERIENCE
Here is the experience I have as a marketing communications professional, as well as the tasks for which I was responsible and the goals I achieved.
HUBER ENGINEERED WOODS, LLC — SPRING CITY, TN
Scalehouse Attendant
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July 2021 - Present
My primary responsibility is scaling both log trucks bringing pulp wood in and flatbeds taking final product out, in and out of the plant. On average we get about 60 flatbeds and 130 log trucks in every day. I ensure their numbers correspond to the correct log tract or shipment, and ensure they follow all safety rules while on the premises. As I am the face of HEW to every person who comes into the plant, my job entails a lot of customer service and public relations type work to facilitate connections with the communities HEW works with.
AMERICAN BEDDING MANUFACTURERS, INC. — ATHENS, TN
Sales and Marketing Specialist
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August 2019 - June 2021
My focus was primarily on marketing to and assisting our prospective customers, in order to best gauge their needs and interest in our products. I also provided customer service, ensuring they got the product that best met their needs. Additionally, I assisted in the creation, design, and execution of email and print marketing campaigns for our leads. I then gathered data and reported successes and results, which allowed my team to better strategize for future campaigns.
EDUCATION
East Tennessee State University
Graduated May 4, 2019
Magna Cum Laude
BACHELOR OF SCIENCE IN COMMUNICATION STUDIES
Honors-in-Discipline Scholar
BACHELOR OF SCIENCE IN
MEDIA AND
COMMUNICATION
Concentration in Advertising and Public Relations
PROFESSIONAL INTERNSHIPS
Here are the internship positions I have held in professional environments, as well as the tasks for which I was responsible and the goals I achieved.
AMERICAN BEDDING MANUFACTURERS, INC. — ATHENS, TN
Sales and Marketing Intern
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May 2018 - August 2019
During my time at American Bedding Manufacturing, Inc., I worked on the sales and marketing team and focused primarily on contacting prospective customers from trade shows, website information requests, and industry catalogs to inform them of and gauge their interest in our products. I directly interacted with potential customers and learned the incredible value marketing and advertising can bring to a company.
EASTMAN CHEMICAL COMPANY — KINGSPORT, TN
Marketing Communications Intern
October 2016 - May 2018
During my time at Eastman, I primarily worked on the AVRA, Naia, and Vestera brands. I handled the creation and distribution of marketing materials, managed the marketing inventory, and helped with trade show prep and contact after the trade shows. I had the opportunity to write copy for, and help with the layout design their website for AVRA.
EDUCATIONAL EXPERIENCE
Here are the experiences I gained from the classroom and the real-world clients and problems I worked with in them.
2019 NATIONAL STUDENT
ADVERTISING
COMPETITION
Co-Lead Researcher and Accounts Team Member
November 2018 - April 2019
I was able to participate in the American Advertising Federation’s 2019 National Student Advertising Competition. I worked as Co-Lead Researcher and as a member of the accounts team on the outdoor and transit ads and the social media groups. I helped design and place billboards and helped create a social media campaign to allow the client’s Instagram and Facebook accounts to gain followers and interactions, in order to build brand awareness and loyalty. The team for East Tennessee State University placed third in the District 7 competition.
AUDIENCE RESEARCH
Lead Researcher
August 2018 - December 2018
In my Audience Research course, I was the lead researcher on a qualitative marketing research project for Cox Automotive. We researched people’s opinions of car subscription services to help Cox Automotive better their newly acquired brand: Clutch Technologies. Our research and insights were well received and Cox Automotive is currently utilizing them to further their services.
HEALTH COMMUNICATION
Team Coordinator
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August 2018 - December 2018
In my Health Communication course, I served as the Team Coordinator on a semester long project for a health intervention. I was responsible for managing my team and creating the content for our intervention of alcohol use in college students. I led the research effort to ensure our information was accurate. I also wrote, directed, filmed, and edited the videos for our project.
ADVERTISING PRACTICES
Research Analyst and Creative Team Member
January 2018 - May 2018
In my Advertising Practices course, I managed all the research conducted and analyzed for our campaign. I was in charge of making sure our campaign matched with the insights our research gave us. I was also a member of the creative team, and helped write and create content for our clients. Our campaign was implemented by our client and is still being used today.
QUALITATIVE RESEARCH METHODS
Lead Researcher
August 2017 - December 2017
In my Qualitative Research Methods course, I served as the lead researcher and first author for our multiphasic qualitative research study on the perceptions college students have about marriage. I led my team in the creation of our discussion guides and the execution of the interviews and focus group for our research. I also led my team through the coding and analysis processes, and the writing and presenting of our findings.
AWARDS & HONORS
Here are the awards and honors I have had the privilege of receiving and earning over my college career.
DEPARTMENT OF MEDIA AND COMMUNICATION ROD IRVIN AWARD
April 2019
DEPARTMENT OF COMMUNICATION AND PERFORMANCE OUTSTANDING CREATIVE ACHIEVEMENT AWARD
April 2019
COLLEGE OF ARTS AND SCIENCES DEAN’S LIST
Fall 2015, Spring 2016, Spring 2017, Fall 2017, Spring 2018, Fall 2018, and Spring 2019
STUDENT MEMBER OF THE AMERICAN ADVERTISING FEDERATION
August 2018 - May 2019
MEMBER OF PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA
August 2018 - May 2019
MEMBER OF THE DEPARTMENT OF MEDIA AND COMMUNICATION'S STRATEGIC MEDIA CLUB
August 2018 - May 2019
SECRETARY, COMMUNICATION STUDIES ASSOCIATION/LAMBDA PI ETA HONORS SOCIETY
August 2018 - May 2019
MEMBER OF THE COMMUNICATION STUDIES ASSOCIATION/LAMBDA PI ETA HONORS SOCIETY
January 2018 - May 2019
HONORS-IN-DISCIPLINE SCHOLAR, BACHELOR OF SCIENCE IN COMMUNICATION STUDIES
August 2015 - May 2019
DEPARTMENT OF COMMUNICATION AND PERFORMANCE OUTSTANDING STUDENT SCHOLARSHIP AWARD
April 2018
CERTIFICATIONS
Here are the certifications I have acquired during my college career.
ADOBE CERTIFIED ASSOCIATE PREMIERE PRO CC
2019
ADOBE CERTIFIED ASSOCIATE PHOTOSHOP CC
2019